The Overton Park Shell lit up at night in Memphis, filmed by BabaluShow

About BabaluShow · Historias · Cultura · Aventuras

It started with starting over

BabaluShow is a Memphis guide to culture, a camera in the sky, and a promise I made to my parents to never forget the arts. This is where it all comes from, and where we are taking it.

Our story

Cuban parents, a new country, and a son named Ricky Ricardo

Ricky Ricardo, founder of BabaluShow, with his mother and father
With my mother and father

Where it started

My father left Cuba after 1959, when the revolution turned into a communist government he could not live under. He landed in New York City with close to nothing and started from scratch: a new language, a new winter, a lot of faith and not much else. There, he and my mother built a life together, one job and one year at a time, and I never once heard either of them complain about the starting line.

Yes, the name is on purpose

My name is Ricky Ricardo. When my parents got to this country, one of the few Cuban faces Americans knew was Desi Arnaz, the Cuban-born bandleader and actor who played Ricky Ricardo on I Love Lucy. For a lot of Cubans of their generation, Desi was one of the first to really stand out in this new world, on his own terms, accent, conga and all. My mother and father carried that inspiration with them, and they handed it to me in the most permanent way they could.

Learn well, they told me. But don't forget the arts.

Learn well, and keep the arts close

Growing up, my parents pushed me to study hard and build a real career. My mother and father always added one more thing. Our home was full of painting, opera and classical music, and my father loved playing sports just as much. I think they knew the arts keep us in check. They remind us how much beauty is all around us, and if we are lucky enough to find some success, they give us a reason to slow down, appreciate it, and give some back by supporting the people who make it.

Grateful for this country

A big part of how I was raised was love for the United States. My parents never took freedom for granted, and they did not let me take it for granted either. The opportunities here are real, and so is the job of protecting them. We live with gratitude, and we pray that one day Cuba is given another chance at democracy. Time will tell.

From code to creation

I built my career in IT and software development, and for a while I was on my way to becoming an attorney. Somewhere along the road I figured out that what I love most is creating: building tools, telling stories, putting something new into the world. BabaluShow is where all of it comes together. The technology, the storytelling, the drone in the sky, and the culture my parents taught me to love.

What BabaluShow is today

Culture first, every day, in Memphis and beyond

The mission

Passing it on to the next generation

What I care about most is what my parents cared about: young people growing up with balance. A real career, a rich cultural life, and a healthy mind. I believe immersive learning is one of the best ways to get there, and virtual reality headsets make it possible in any classroom or community room.

1. Take them there

With a VR headset, a student in Memphis can stand inside a cathedral in Rome, walk through a museum, sit in an opera house or look out over a city on the other side of the world. Knowing it is out there, and that it is theirs to go see one day, is where a love for the arts begins. The 360 footage we film for BabaluShow is made to become part of that library: every place we fly is a place a student can visit.

2. Let them try it

VR lets students step into a career in a controlled, safe environment. They can see what the work looks like, try the tasks, make mistakes that cost nothing, and find out what fits before they spend years chasing something. Exposure is the first step toward ambition.

For businesses and partners

Why growing with BabaluShow makes sense

This page is also an invitation. If you run a business, a venue, a nonprofit or a program in Memphis, BabaluShow puts your name next to culture, community and opportunity, and backs it with the marketing and production work to help you grow.

An audience that goes out

People come to 901 Culture to decide where to spend their night and their weekend. Being featured puts you in front of people who are already planning to show up.

Two languages, one city

We write in English and Spanish from the first word, so you reach Memphis' growing Latino community along with everyone else.

Content that keeps working

Drone, 360 and video you own, cut for Reels, Shorts, YouTube and your website, so one shoot feeds months of marketing.

Impact you can point to

Sponsoring the arts and immersive learning for students means your brand shows up where it matters, not just in another ad.

One team, many tools

Calendar features, aerial work, branding, social media, websites and business development. Start with one piece and add as you grow.

Local and hands on

We know the rooms, the calendars and the people who make the city's weekend lists, because we make one of them every week.

Ways to partner

Or email ricky@babalushow.com with the subject "Partnership".

Gracias, mamá y papá. Todo esto empezó con ustedes, y seguimos adelante con arte, cultura y agradecimiento.